Tequila: It’s as simple as 1…2…3

The irrepressible and enthusiastic David Ravandi, a telling combination of practical and romantic mixed up in one persona, visited Portland this week to speak long and lovingly about his primary passion: his new Tequila brand, Uno Dos Tres.
Ravandi had a three part vision for his new tequila: First, it had to be organically made and organically certified.  Second, it had to be only of the finest quality.  And third, it had to be done in the authentic and traditional style of original tequila from the heartland of tequila.
Looks like he succeeded on all three counts.

Organically Certified
Despite romantic wishful thinking, Mexico is not largely organic. Quite the opposite, actually.  Poor and undeveloped is not the same thing as organic, and agrarian countries tend to depend fairly heavily on

Agave Spirits--- Tequila or Mezcal, it’s a growth market

©Hoke Harden February 2011

Anyone who has been paying the slightest bit of attention the last ten years or so has noticed the explosive growth of Tequila in the U.S. market.

Here’s some more news:  that growth is going to continue.  But it isn’t just Tequila that’s going to continue, and not just in the U.S.   Mezcal has entered the mix, so it’s now about the entire agave spirits category.  And agave has gone global, so it’s a worldwide phenomenon.

Did you know….there are six different agave spirits produced in Mexico?  Tequila, Mezcal, Sotol, Raicilla, Bacanora, and Comiteca.  The only two exported in significant numbers to the U.S. are Tequila and Mezcal; the others remain largely local.  So far.

Any extra CASH laying around?

Tequila Herradura, one of the oldest and most respected 100 percent blue agave tequila brands since 1870, announces the launch of its exclusive Buy-the-Barrel program, an exceptional opportunity for tequila connoisseurs to order their very own Herradura Double Barrel Reposado. When bottled, each barrel yields approximately 240 bottles of specially crafted tequila reposado aged for an additional month, ensuring every ounce captures flavors and notes directly drawn from the selected barrels.

Connoisseurs have the option of traveling (at their own expense) to the Hacienda near Guadalajara, Mexico, to select their own Herradura Double Barrel Reposado. Once chosen, the tequila is placed in bottles adorned with personalized labels, including the purchaser’s name, number and bottling date. The barrel itself then is varnished, branded and shipped with a framed certificate of ownership. Price per barrel is approximately $10,000 and the order process takes about 45-60 days.

The all-natural aging process, rooted on 140 years of dedication to the craft and tradition, begins with 100 percent blue Weber agave rested in toasted oak barrels for 11 months, creating Herradura Reposado’s distinct color with a cinnamon and oak aroma that provokes a rich and smooth taste. To enhance this tequila, it is matured for an additional month in a new toasted barrel handmade specifically for this extra aging. This process provides the tequila’s uncommon smoothness and complex flavor notes of cooked agave, dried fruits and sweet brown spice.

“We are proud to introduce Casa Herradura’s first Buy-the-Barrel program, which embraces the tequila aficionado and includes them in our celebrated selection process,” said Mark Bacon, director of Casa Herradura Tequilas in North America. “We felt it was important for us, as a tequila institution, to share the art of making this fine spirit with our valued customers, such as Emmitt Smith. We believe this program provides a great opportunity to partake in an unrivaled experience with our supporters as they select a unique expression of our tequila.”

Party with YOUR Entourage - Drink Avion Tequila

 "Taste Elevated"

Tequila Avion is love. The obsession to produce the world’s smoothest tequila begins high in the hills of Jalisco, 7000 feet above sea level, where the finest handpicked Blue Weber Agave slow roasts in brick ovens to bring out an unparalleled blend of natural flavors and aromas. 

 

But before it’s bottled, Tequila Avión is loved a little longer. Ten times longer than other tequilas to be exact. The proprietary Ultra Slow Filtration process filters Tequila Avión into the smoothest Silver, Reposado and Añejo varietals in the world.

 

The result is a flavor profile and smoothness loved by everyone who tastes, including the judges at the 2011 San Francisco World Spirits Competition who honored Avion with Double Gold distinction.

 

Whether you sip it, mix it or enjoy it straight up, Tequila Avion loves everything and everyone.

Tequila Avión is about a journey to create a new standard in taste and quality - Taste Elevated. An entrepreneurial spirit and a devotion to excellence that has provided us with the much talked about Tequila Avión Silver, Reposado, and Anejo.

 

 

 Avion Silver:  The agave aroma is intense with herbal tinges of mint and rosemary, delicate hues of flowers and black pepper, hints of grapefruit and pineapple. It is crisp and clean, well balanced and exceptionally smooth.

 

 

 

 

 Avion Resposado:  Aged 6 months, with a roasted agave presence, notes of cherry, pear, and peach, flower hues of rose petals and tinges of herbs. Oak aroma is elegant with hints of caramel and vanilla. It is extremely well balanced and sophisticated.

 

 

 

 

  

Avion Anejo:  Aged 2 years, with hints of vanilla, caramel, coconut and maple, intense tones of roasted agave, delicate tinges of mint and rosemary, fruity aromas of peach and cherry. It is extraordinarily harmonious, rich and exquisite.

 

 

 

 

 

 

 

 

 

 

 

 

Tequila is the go-to beverage for many revelers looking to kick-start an evening on the town, but there’s no need to limit the delicious agave liquor to a shot glass. With the addition of some simple, fresh ingredients, tequila takes center stage like a bona fide cocktail base. As for which  Mexican-made spirit to pour, consider Avión; if the name sounds familiar, that’s because the brand was heavily featured on HBO’s Entourage. But you don’t need Vinny Chase nearby to crack open a bottle. Try these summery drink recipes from renowned mixologists at Navy Beach and The Surf Lodge when you’re hanging out with your own entourage.

Marganegra
2 blackberries
2 raspberries
1 1/2 oz. Avión Silver tequila
1/2 oz. Crème d’Yvette
1 oz. fresh-squeezed lime juice
Muddle the berries. Add the
tequila, Crème d’Yvette and
lime juice; shake. Serve in a
rocks glass over ice.
Franklin Ferguson, General Manager / Mixologist
Navy Beach
16 Navy Road, Montauk
631 668-6868;
navybeach.com

Paradiso

3 mint sprigs
3–4 cucumber slices
2 oz. Avión Silver tequila
1 oz. aloe vera juice
3/4 oz. lime juice
1/2 oz. agave nectar
Pinch of salt
Muddle mint leaves and
cucumber. Add the remaining
ingredients and shake well.
Double strain into a glass
and garnish with a cucumber
slice.
Remi Shobitan, Mixologist
The Surf Lodge
183 Edgemere St., Montauk,
631 668-1562
thesurflodge.co

 

Information provided through:  http://www.tequilaavion.com/