America is right in the middle of a cocktail revolution these days, and all spirits categories are benefiting as a result. This isn’t simply a coastal thing or a big city phenomenon either: it’s everywhere. The cocktail is back in vogue again.
Cordials…whiskey….gin…vodka…rum…tequila…brandy: they are all getting more attention from consumers in one of the best trial formats possible, the bar or lounge near you.
Bartenders — or as some now call themselves, mixologists — are constantly looking for new and daring creative concoctions to tempt their clients. The fever pitch for creativity in spirits is stronger than it has been since the great golden years of cocktailing.
But there’s another key ingredient in the cocktail revolution, a necessary addition that can make all the difference in
