The Remix; Now Serving | Hold The Tonic

Gin is ready for its close-up. Though most of us associate it with lethal cocktails, and with at least one memorably bad night in college, a new generation of distillers is ignoring its mixed reputation and creating versions that are distinctive enough to convert even the most resistant palates. 

By United States law, gin must have a flavor dominated by juniper berry, so each brand's unique profile comes from its secondary notes. Hendrick's Gin, introduced in 2000, is distilled with 11 botanicals, rose petals and cucumbers, a combination that makes it dangerously easy to drink.